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Resources

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All Resources

  • ResourcesGuideGettingStartedWithLandingPageAnalytics_MetaTitle

    ResourcesGuideGettingStartedWithLandingPageAnalytics_Intro

    ResourcesGuideGettingStartedWithLandingPageAnalytics_Title
  • How To Generate Leads Through Progressive Profiling

    This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

    How To Generate Leads Through Progressive Profiling
  • Essential Guide To Marketing Automation For E-Commerce

    Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

    Essential Guide To Marketing Automation For E-Commerce
  • 15 Reasons You Should Be Using Digital Marketing Automation - Whitepapers

    Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.

    15 Reasons You Should Be Using Digital Marketing Automation
  • The Seven Most Common Marketing Automation Myths - Whitepapers

    We've taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you'll see that this powerful technology is everything it's cracked up to be.

    The Seven Most Common Marketing Automation Myths
  • The 3 Musts of Marketing Automation - Whitepapers

    Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn't you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts.

    The 3 Musts of Marketing Automation
  • 10 Conversion Killers & How to Fight Them

    Don’t join our most-wanted list! Learn how to avoid the most dire conversion killers and stay relevant with your audience.

    10 Conversion Killers & How to Fight Them
  • Using Marketing Automation to Retrieve Abandoned Shopping Carts - Whitepapers

    With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.

    Using Marketing Automation to Retrieve Abandoned Shopping Carts
  • Email Deliverability from A to Z - Guides

    The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.

    Email Deliverability from A to Z
  • Lead Generation 101 - Whitepapers

    Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they're ready to talk to your sales team and make a purchase.

    Lead Generation 101
  • Business Integration - Whitepapers

    Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.

    Business Integration
  • 	The State of Email Marketing 2016 - Reports

    GetResponse, in collaboration with Smart Insights and Kath Pay, prepared a report to establish industry benchmarks and outline paths for improvement.

    The State of Email Marketing 2016
  • Managing Email Campaigns: A Guide for Agencies and Brands

    If you work in an agency or manage multiple brands, you not only must understand each business and their market, you also must cater to their needs...

    Managing Email Campaigns:
    A Guide for Agencies and Brands
  • Increase Engagement with Personalized Messages

    Building an email list is one tough task. But keeping your audience engaged in the long-term is an entirely different process...

    Increase Engagement with Personalized Messages
  • 10 Steps to Understanding Content Marketing

    From establishing goals to tracking the right metrics. What is content marketing? Download our free guide and learn how to become an excellent marketer in 10 easy steps.

    10 Steps to Understanding Content Marketing
  • Getting Started with Webinar Marketing - Whitepapers

    Find out how to prepare, plan, and promote a webinar that resonates with your target audience.

    Getting Started with Webinar Marketing
  • 9 Email Marketing Tips from Your Favorite Monsters

    Can our favourite horror stories inspire email marketing?Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters.

    9 Email Marketing Tips from Your Favorite Monsters
  • A Guide to Email Marketing KPIs

    After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect...

    A Guide to Email Marketing KPIs
  • The Ultimate Holiday Campaign

    Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign...

    The Ultimate Holiday Campaign Guide
  • Increase Your Emails' Impact

    In this quick guide we’ll shed some light on how to plan each section of your email messages according to industry best practices...

    Increase Your Emails' Impact
  • An Email Marketing Funnel For Planning Your Subscriber's Journey

    Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers.

    An Email Marketing Funnel For Planning Your Subscriber's Journey
  • Think Like Your Audience: 9 Conversion Triggers

    Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales...

    Think Like Your Audience: 9 Conversion Triggers
  • 4th of July Email Facts from 2014

    Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on.

    4th of July Email Facts from 2014
  • Measuring and Tracking Email Results: 3 Step Starter

    Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can...

    Measuring and Tracking Email Results: 3 Step Starter
  • Planning an Email Campaign vs. Planning a Vacation

    Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign.

    Planning an Email Campaign vs. Planning a Vacation
  • Responsive Landing Page Design

    Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert...

    Responsive Landing Page Design
  • A Crash Course to Email List Building through SEO

    Organic Search and Email Marketing have typically been paired against each rather than looked at how they can work in pair...

    A Crash Course to Email List Building through SEO
  • Tips for a Loving Mother's Day Campaign

    Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique...

    Tips for a Loving Mother's Day Campaign
  • Lead Generation for Beginners

    Looking to generate great quality leads? This guide will help you find the right techniques to reach your prospects.

    Lead Generation for Beginners
  • Content Marketing Essentials for 2015

    Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one...

    Content Marketing Essentials for 2015
  • 7 Fresh Ways to Welcome Spring with Email Marketing

    Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns.

    7 Fresh Ways to Welcome Spring with Email Marketing
  • UX and Marketing Allies or Enemies?

    UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities.

    UX and Marketing Allies or Enemies?
  • A Guide to Creating a Compelling Email Message

    The ability to craft effective messages is a fundamental skill for every email-marketer. That is why this time we have prepared an infographic...

    A Guide to Creating a Compelling Email Message
  • How to Write Newsletters that Get Opened Read and Clicked - GetResponse Support

    Creating compelling newsletters that get opened, read, and clicked is one of the most important elements of a successful email marketing campaign...

    How to Write Newsletters that Get Opened Read and Clicked
  • 2015 Retail Email Calendar

    Looking through each month we have compiled a list of holidays that we think every marketer should remember. Our selection of important dates to remember is a great way to start planning your campaigns ahead of time.

    2015 Retail Email Calendar
  • HTML Email Design Documentation - GetResponse Support

    In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes...

    HTML Email Design Documentation
  • Holiday Email Marketing Playbook

    Are you looking for holiday-specific strategies and ideas? Want to learn all about tested and proven conversion drivers from top-performing campaigns?

    Holiday Email Marketing Playbook
  • 8 UX Tips to Boost Your Landing Page Conversion Rate

    Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned.

    8 UX Tips to Boost Your Landing Page Conversion Rate
  • 7 Tips for Boosting Your Halloween Email Marketing Campaign

    With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign.

    7 Tips for Boosting Your Halloween Email Marketing Campaign
  • Strategies That Increase Customer Loyalty

    Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences.

    Strategies That Increase Customer Loyalty
  • How to Become an Affiliate Marketing Superhero

    Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014.

    How to Become an Affiliate Marketing Superhero
  • How to Avoid Email Spam Folders

    If it looks like a duck, quacks likes a duck, and swims like a duck — it’s probably a duck. And that’s how spam filters analyze incoming emails.

    How to Avoid Email Spam Folders
  • Writing the Perfect Customer Service Email

    The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional...

    Writing the Perfect Customer Service Email
  • How to Use Video in Email

    Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach.

    How to Use Video in Email
  • Creating Landing Pages That Convert

    This infographic explains the benefits of using multiple targeted landing pages and provides a quick action plan to start creating landing pages that convert.

    Creating Landing Pages That Convert
  • Building a Killer Email List From Scratch

    To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules.

    Building a Killer Email List From Scratch
  • Using Content Marketing Strategies in B2B Emails

    With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark.

    Using Content Marketing Strategies in B2B Emails
  • Personalization the Key to Customers Hearts, Minds and Wallets

    As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box.

    Personalization the Key to Customers Hearts, Minds and Wallets
  • Increase Engagement Using Ratings and Reviews

    Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products.

    Increase Engagement Using Ratings and Reviews
  • Planting the Seeds to Grow Your Email Subscriber List

    Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing.

    Planting the Seeds to Grow Your Email Subscriber List
  • How to Build Your Email List Using Incentives

    Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list.

    How to Build Your Email List Using Incentives
  • How to Use an Email Autoresponder

    When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder.

    How to Use an Email Autoresponder
  • Using Images in Email

    Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.

    Using Images in Email
  • How to Build Trust with Customers in Your Email List

    Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.

    How to Build Trust with Customers in Your Email List
  • How to Sell Through Email

    This infographic tells you basic facts about email sales and the opportunities email gives any business that decides to sell through email.

    How to Sell Through Email
  • How to Get Your Emails Opened and Read

    The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them...

    How to Get Your Emails Opened and Read
  • 10 Don’ts of Mobile Email Marketing

    Moblie marketing really works, but watch out - Don't make these 10 common mistakes

    10 Don’ts of Mobile Email Marketing
  • 10 Dos of Mobile Email Marketing

    Going mobile is a must in 2014 – grabbing a share from a growing number of smartphone and tablet users sounds pretty exciting, doesn’t it?

    10 Dos of Mobile Email Marketing
  • 2014 Retail Email Calendar

    We bring the 2014 Retail Email Calendar. Enjoy our selection of the most profitable shopping seasons and holidays.

    2014 Retail Email Calendar
  • Landing page optimization

    Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention...

    Landing Page Optimization Guide
  • Email Testing and Optimization - GetResponse Support

    Did you know that 74% of companies who perform regular testing say their ROI from email marketing is “excellent” or “good”?

    Email Testing and Optimization
  • How good really are your email campaigns benchmark

    GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence...

    The State of Email Marketing 2015
  • Best Day to Send Email

    We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time.

    Best Day to Send Email
  • Responsive Email Design

    In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.

    Responsive Email Design Guide
  • State of Mobile

    Recent figures on smartphone user routines, market trends and average email metrics by type of email client and display device

    State of Mobile
  • Email Marketing Mobile Optimization

    Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for emails tailored to mobile screens.

    Email Marketing Mobile Optimization
  • Social Sharing Boosts Email Results

    Social sharing can bring great results. The figures included in infographics should convince you to make your emails shareable.

    Social Sharing Boosts Email Results
  • 2013 Email Marketing Calendar

    The infographic calendar is a great starting point for setting campaign dates and objectives for the upcoming year. It includes dates of the most important...

    2013 Email Marketing Calendar
  • Guide to Inspired Email Marketing 2013 - GetResponse Support

    In this whitepaper you will learn about 10 creative ideas for email marketing campaigns that resonate with your subscribers...

    Guide to Inspired Email Marketing 2013
  • Christmas Email Marketing Recipes 2013 - GetResponse Support

    Want to get the most out of your Christmas newsletters? Learn how to carefully prepare and execute your holiday email marketing campaigns...

    Christmas Email Marketing Recipes 2013
  • 17 christmas campaign tips from GetResponse

    Among today’s must-have marketing tools is email marketing – a channel that influences almost 20% of all shoppers (NRF)...

    17 Christmas Campaign Tips from GetResponse
  • Best Time To Send Email

    As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content...

    Best Time To Send Email
  • The state of email marketing in smbs 2011

    Check out this GetResponse Report to identify the strengths and weaknesses of email marketers in your sector...

    The State Of Email Marketing In SMBs 2011
  • Promo Campaign Planner for Seasonal Sale Success 2012

    We've put together some key holidays, events and celebrations to help you plan your promo campaigns.

    Promo Campaign Planner for Seasonal Sale Success 2012
  • Email marketing and social media

    Social sharing can bring great results (hope you’re now convinced) but it will require some effort to optimize it...

    Email Marketing and Social Media
  • Introduction to Email List Building - GetResponse Support

    For many years email marketing has been amongst the most effective marketing channels that help businesses grow by driving more sales and fostering relationships with their potential and existing clients...

    Introduction to Email List Building
  • Email Marketing - GetResponse Support

    Email marketing or marketing automation? Which is right for your business? Is marketing automation really the cure-all and “smarter brother” of email marketing?

    Email Marketing Vs Marketing Automation
  • Email Deliverability Success Guide - GetResponse Support

    Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter...

    Email Deliverability Success Guide
  • 21 Ways To Build Your List - Whitepapers

    Email marketing can be profitable for any business, no matter what kind of product or service you offer...

    21 Ways To Build Your List
  • Email marketing performance by industry

    Email marketing is growing more popular every day. To help track its progress, the GetResponse...

    Email Marketing Performance by Industry
  • Email marketing metric around the world

    For this study, we analyzed some email marketing metrics to show variations among senders from different continents...

    GetResponse Email Marketing Metrics Around the World
  • Email marketing metric analysis

    We recommend Email Analytics for optimizing your campaigns. It’s also useful to assess and compare email marketing outcomes for larger volumes of email over longer periods of time...

    GetResponse Email Marketing Metrics Analysis
  • Loyalty program success

    To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.

    Loyalty Program Success Guide
  • 10 Steps to Seamless Inbox Delivery

    A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format...

    10 Steps to Seamless Inbox Delivery

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