If your email subscribers aren’t engaging with your campaigns, chances are you’re emailing “dead” people. Read on to find out what that means and how you can change it.
Do you know how your customers make their decisions? What is the reasoning behind their actions? Find out the answers and increase the impact of your next marketing automation campaign.
We've taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you'll see that this powerful technology is everything it's cracked up to be.
Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn't you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts.
With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.
Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they're ready to talk to your sales team and make a purchase.
Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.
For many years email marketing has been amongst the most effective marketing channels that help businesses grow by driving more sales and fostering relationships with their potential and existing clients...
Email marketing or marketing automation? Which is right for your business? Is marketing automation really the cure-all and “smarter brother” of email marketing?
Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter...
The secret ingredient of a successful email marketing campaign? High-quality, permission-based, and engaged contact list. Not sure where to start? Here are 21 ways to do it right.
